Search Engine Optimization
Search Engine Optimization (SEO) ensures that your website―and therefore your practice―gets found.
Optimizing your site with SEO is critical because it makes the content on your website more relevant and easier for search engines such as Google to identify as they search for and index information. This is a benefit that increases the volume of visitors or “traffic” to your site.
If you have a well-designed website but only get low traffic, what’s the point of having that well-designed website in the first place?
Internet users rarely look beyond the first page of search results, so it’s crucial that your site ranks in the top five or ten results on major search engines including Google and Bing, plus directories like Yahoo !
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